No longer is Twitter condemned to a legacy of being a tool of procrastination – those 140 character musings can get you one step closer to a scholarship!
The University of Iowa, among several others, is offering a full $37,000 scholarship to its business school for the best tweet by a prospective student. When asked for the reasoning behind this highly unusual recruiting tactic, Jodi Schafer, the director of MBA admissions and financial aid, said that this campaign was in response to the increasingly unoriginal application essays the school has been receiving. “We’re hoping that incorporating social media in the process will help bring back some of that creativity,”, said Schafer.
Iowa isn’t the only player capitalizing on Twitter’s viral popularity – Scholarship.com is offering the Short and Tweet Scholarship, offering a chance to win $1,000 or a Kindle for the best tweet to sum up the applicant’s college experience. The 140 Scholarship, another contest hosted by CollegeScholarships.org, is offering a grand prize of $1,400 to the applicant who best demonstrates how to use Twitter to help improve the global community.
Tweeting a bit of 140 character genius appears deceptively easy – condensing your thoughts to the bare minimum is often harder due to the precision required to really pack a punch. However, in the spirit of self-improvement and a shot at the ever-enticing lure of money, I urge you to log on and give it your best shot. Be sure to hedge your bets and check out other schools that may offer scholarships and financial aid as well, no Twitter account required!
Source: USA Today