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Doctor of Business Administration in Marketing
The Doctor of Business Administration (DBA) Program is designed to enhance your professional ability so that you can meet the dynamic needs of modern organizations and academic institutions. The DBA program features a curriculum that focuses on practical business concepts and active research rather than a purely theoretical approach to research. The DBA is often referred to as a professional research doctorate.
The DBA program meets the needs of both working academic and business professionals who want to advance their careers. In the DBA program you will develop an expertise in conducting and understanding research, oral and written communication, critical thinking, problem solving, information literacy, leadership, business ethics, and diversity. You will also be able to learn the attributes essential to teaching at higher education institutions.
As a student in the DBA program, you can expand your critical knowledge through professional development while attaining the credentials essential to organizational leadership, management consulting and higher education instruction. During the program you will conduct research projects of actual change efforts that will enhance your evaluation skills. You will also have the opportunity to hone your leadership strategies to continuously improve operations in times of adaptation and change.
The DBA program has been developed to provide you with the opportunity to enhance your personal and professional competencies while you balance the demands of your full-time career, your family, and your education.
Doctoral Residency Experience
As a doctoral student you must also attend a minimum of two residency programs. These interactive sessions are designed to enhance student success, provide the opportunity to network, meet faculty, and acquire knowledge and skills that will assist throughout their program. The residency programs will be offered at various campus locations throughout the academic year.
Concentrations
Argosy University offers the following DBA concentrations:
- Accounting: Built for students that want to have a greater understanding of contemporary accounting theory, its evolution, and corporate governance
- Management: Designed to teach students the science of management, advanced topics in organizational behavior, and leadership in the global economy
- Marketing: Targeted for those that want to develop their expertise in multinational marketing, branding, marketing research, and marketing organization
- International Business: Designed to train individuals for careers in consulting, academics, and multinational corporations by providing an understanding of global business operations and applied research.
- Customized Professional Concentration: Designed to allow students to work with their faculty advisor to tailor their learning to meet their individual or specific needs.
