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BBA, Business Administration - Marketing

Our Business Administration (B.S.) degree program is an advanced course of study that strategically balances academic preparation, professional training, and hands-on experience. Throughout the curriculum you will find an emphasis on creative problem-solving, team-building, presentation skills, cultural diversity, cross-cultural communication, forecasting, strategic planning, the Internet, and those computer applications widely used in today’s professional environment.

Explores new product introductions, advertising, market research, and promotion.

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