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BS in Psychology – Consumer Behavior
Colorado Technical University’s Bachelor of Science in Psychology degree program now offers a concentration in Consumer Behavior. The study of consumer behavior can be applied to improving marketing strategies, shaping public policies, influencing society and improving consumer knowledge.
The goal of this curriculum is to provide students with an industry-current understanding of consumer decision-making and problem solving, judgment and motivation, marketing and advertising, internal and external impacts on behavior and the interactions between the consumer and society. The program is designed to be relevant to a wide range of individuals seeking a better understanding of consumer behavior.
What You Can Learn
Successful completion of the BS in Psychology degree program with a concentration in Consumer Behavior can provide students with an understanding of consumer behavior and its application to business, education, sales, services, public affairs, marketing and advertising, including how to:
- Explain the fundamentals of marketing management, strategy and research.
- Explore the key elements related to sales and advertising.
- Recognize the economic factors impacting consumer behaviors.
- Apply knowledge of the individual and society to consumer behavior.
- Analyze and synthesize information on consumer behavior topics.
- Develop a personal-professional brand identity and present this image to a potential client or employer.
- Reflect on one’s own strengths and areas for development in charting a course for professional and personal success.
- Understand many other topics relevant to the area of consumer behavior.
Who You Can Get to Know
Studying at CTU provides you with access to a network of students, of advisors, and of instructors, many of whom who have experience in the fields they teach. CTU’s BS in Psychology is a quality curriculum based on industry standards, and the concentration in Consumer Behavior is designed to help you develop a set of skills useful to practitioners in this field. You will be exposed to quantitative and qualitative approaches to the study of consumers and be challenged to apply that knowledge to better understanding consumer behaviors.
Applications are being accepted now for classes scheduled to begin on October 2, 2011. Students interested in learning more about this program are encouraged to contact us today.
Colorado Technical University is accredited by the Higher Learning Commission and a member of the North Central Association (230 South LaSalle Street, Suite 7-500, Chicago, Illinois 60604-1411) www.ncahlc.org.
CTU cannot guarantee employment or salary.
Find disclosures on graduation rates, student financial obligations and more at www.coloradotech.edu/disclosures.
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