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BS, Applied Media

Master the art of verbal, written, and visual communications to help shape the future of the ever-changing media industry.
Bachelor of Science in Applied Media

An advertising superstar can launch a product into the stratosphere. A podcaster can go from obscurity to having millions of subscribers in weeks. A social media influencer can turn viral attention into an income stream.

Expanding opportunities on the cutting-edge

Few industries have evolved as dramatically as the world of media. To capitalize on today’s myriad of opportunities, the Berkeley College Bachelor of Science in Applied Media program offers you an innovative and updated curriculum that reflects the state of the professional media world. With a focus on three critical aspects—verbal communication, written communication, and visual communication—the program provides a well-rounded foundation in traditional and emerging media skills to prepare you for a wide range of media-based careers in areas such as public relations, marketing, advertising, technical writing, journalism, news analysis, podcasting, and more.

Concentrations to help you stand out

The Applied Media program also offers areas of specialization—known as Concentrations—that allow you to take a series of focused elective courses that can help enhance your marketability in the professional world. Concentrations are offered in:

  • Digital and Social Media
  • Social and Cultural Responsibility

A unique and comprehensive approach

The Berkeley College Applied Media program teaches a unique and comprehensive combination of skills that are in demand in an expanding number of industries. Unlike some other programs, Berkeley College’s program includes a creative focus that also incorporates important concepts such as ethical, legal, and political issues, as well as diversity, equity, and inclusion in the field of mass communication.

Here’s what sets the Berkeley College Applied Media program apart:

  • Program content reflects the ever-changing media landscape, preparing you for innovative media production and problem solving
  • You’ll learn in small classes with personal attention from instructors who have real-world experience in the areas they teach
  • You’ll have opportunities for field trips, guest lectures, and other media-related events
  • You may have the chance to participate in an internship with a media-related organization or a job-related assignment for a valuable learning experience
  • You’ll have exceptional networking opportunities through faculty and alumni connections
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