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D.B.A. with an Emphasis in Marketing - Quantitative Research
Forward-thinking business leaders and executives understand the importance of applying data driven marketing strategies to achieve business growth objectives. Grand Canyon University’s DBA with an Emphasis in Marketing program blends theory with practical application so executives and those in leadership roles can advance their company’s competitive edge in the marketplace.
Offered by the College of Doctoral Studies, the DBA with an Emphasis in Marketing is designed for current and aspiring business leaders within profit and nonprofit industry sectors. It is expected that program applicants hold a master’s degree in business or a related field and have a certain amount of business experience.
Learners benefit from the scaffolded curriculum with its embedded research skills, the integrated dissertation process with systematic feedback and the values-based transparent curriculum. The DBA with an Emphasis in Marketing program features a multi-year programmatic business case to enable learners to apply their current knowledge of business theories within a real-world scenario.
