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Grand canyon university b regular 20220321144848

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3300 W Camelback Rd
Phoenix, AZ 85017
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D.B.A. with an Emphasis in Marketing - Qualitative Research

Grand Canyon University’s Doctor of Business Administration (DBA) with an Emphasis in Marketing program focuses on integrating the history, philosophy and theories of marketing, assessing the influence of digital technologies, evaluating data-driven marketing management strategies and analyzing the complexities of global marketing. This program utilizes qualitative methodology and prepares students to create and manage data-driven marketing in a variety of industries with the intent to secure competitive advantages.

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