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PhD-BA - Strategic Marketing
National University’s Doctor of Philosophy in Business Administration with specialization in Strategic Marketing will help you develop the skills and the personal and professional growth required for effective practice in the field of business. This specialization delivers a next-generation approach to strategic marketing, transcending traditional marketing management, and research methodology. This specialization delivers benchmark training in the three pillars of global change leadership, marketing science, and innovation in marketing economics. Following the execution of strategic coursework, students will focus on real-world global product strategy, advancing digital marketing across the entire scope of the product life cycle. The specialization provides strategies for a sound, systematic, ethical, and legal approach to contemporary and emergent marketing practices. At the conclusion, students will be well prepared to lead the marketing workforce of tomorrow.
